About us

Live life in motion with Start To Burn, because fitness is a lifestyle.


Start to Burn is about igniting your inner fire and fueling your passions through mindful, active living. Our mission is to inspire and empower people to live their best life through a holistic approach to wellness that includes exercise, nutrition, and self-care. With our high quality sustainable activewear and lifestyle apparel, you can express your style while feeling confident and comfortable in your skin. Whether you are hitting the yoga mat, going for a jog, or just enjoying the day, our products help you move with ease and grace, supporting your body and mind.
Join our community of like-minded people who share a passion for life and making a positive impact on the world.
Let's start to burn and shine together!



Welcome to Start to Burn, a brand founded in 2023 by Lorena Lozano —a Miami-based fitness enthusiast, fashion designer, and entrepreneur. After several years of hard work and perseverance, we're thrilled to bring our passion project to life: a brand that empowers women to look and feel their best while living an active lifestyle.  

As a brand created by women, for women, we understand the importance of feeling confident and empowered in all aspects of life —including fitness. That's why we've combined minimalist design with high-performance fabrics to create comfortable, versatile garments that can be worn both in and out of the gym. Our mission is to inspire individuals to move, breathe, and connect with themselves and the environment, one workout at a time.



At Start to Burn, our mission is to empower individuals to live their best lives by providing high-quality, sustainable, and inclusive activewear and lifestyle apparel. 

We believe that feeling confident and comfortable in your clothes is an essential component of overall wellness, and we're committed to designing products that inspire movement, self-care, and holistic health.

We understand that our customers lead busy, active lifestyles, and we're dedicated to creating garments that can keep up with them. Our minimalist designs and high-performance fabrics are engineered to support a wide range of activities, from intense gym sessions to outdoor adventures and everything in between.



At Start to Burn, our vision is to create a world where everyone feels empowered to prioritize their health and well-being, no matter their background or circumstances. We believe that wellness is a journey, and we're dedicated to providing our community with the support, tools, and inspiration they need to thrive.

Our goal is to build a community that celebrates inclusivity, authenticity, and connection. Through our commitment to creating a safe and inclusive space, we aim to foster a sense of belonging and empower our community members to explore their unique path to wellness and connect with like-minded people.